Digital Transformation & Customer Experience

Does the brick-and-mortar store have a future?

The brick-and-mortar stores of today are heavily challenged in their dominating position. With the growth of e-commerce, new online players can meet customers’ demands for convenience by offering comparable products at competitive prices. And with online tools such as Google Analytics easily accessible, retailers focusing on e-commerce also have the advantage of knowing their customers thoroughly. Who are they? What is their behaviour at our website and which products are they looking at?

Brick-and-mortar stores on the other hand only have limited insights in their customers and their in-store behaviour. But this can be changed. At Nextwork, we are experts on customer behaviour, creating analytical data setups, that allows retailers to understand their customers’ physical journeys just as well as their online presence.

We do this, by using a big data in-store analytical setup based on video analytics. This means, that we deploy cameras that can track customer movement and behaviour patterns, creating anonymized aggregated data on every part the customer journey.

What is the optimal store layout that expose the right products at the right places? Who of our customers are we not good enough at converting? What products are our customers looking at, but not buying? How is my store performing compared with each other?

These are just some of the questions that Nextwork can help you answer. Based on this we give strategic advice about store layout, customer experience and interaction and what kind of technologies to choose in a future store setup.