Touchpoint marketing means understanding where and how potential customers interact with your brand. Practical examples of these could be your company's homepage, its Facebook site, or a display banner ad located on a newssite. During our work for previous clients, we have found that it is crucial to understand the 'awareness' stage; how customers become interested in a certain brand. Most companies possess reams of data on these first interactions, but rarely capitalize on the insights the data offers to lock customers in. From experience, we know that creating an easy way for customers to connect with your data-infrastructure, and knowing how to treat the resulting data appropriately, can net you a sizeable list of leads, and entice customers into purchasing your product.
We can help you finding your crucial touchpoints, and convert interactions with them into new sources of revenue.