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Political Top Advisor becomes Head of Digital at Nextwork

Starting October 1st, Lasse Perrild, will be the first Head of Digital at Nextwork. Lasse will be responsible for the increasingly important task of helping corporations and organizations understand and act in a media landscape that is changing at an accelerating speed.

CEO, Thomas Albrechtsen:

“Lasse Perrild is one of the biggest talents in Danish political consultancy. Only a few people at his age have his level of experience from the Parliament, the Government, The City Hall and The Confederation of Danish Industry. Our clients are asking for advice on how to adapt to the changes that are happening around them – changes that are happening faster than ever with social and digital media. Organizations, now more than ever, are experiencing a need to break down reactions and interactions in order to understand political agendas. For this, Lasse is a perfect fit, and we are very proud to be able to serve our clients with his skills and capacity“.

Head of Digital, Lasse Perrild:

“Nextwork is an extremely interesting consultancy where services is being developed in accordance with the latest academic research. This creates a unique platform for helping clients solve the problems they are facing in a changing media landscape. Understanding social media and navigating through the big data tsunami that strikes us these days will be one of the most important differentiating parameters for companies, organisations and parties in the near future. Here, Nextwork is an extremely strong partner for their clients and I’m really looking forward to be a part of their team”.  

Lasse Perrild, age 32, is former Senior Press Officer to the Major of Employment and Integration in Copenhagen. At age 26 he was appointed Special Advisor to the Minister of Employment, Ida Auken, and later he also served as Special Advisor to the Minister of Taxation, Holger K. Nielsen. Moreover, he has worked as Press Coordinator and Speechwriter to the CEO of the Confederation of Danish Industry, Karsten Dybvad.

Thomas Albrechtsen, CEO, Nextwork

Lasse Perrild, Head of Digital, Nextwork