About us

About us

Organisations, authorities and companies often seek our advice when their world or future is changing. They come to us with questions such as: How should we handle future challenges? Why is our usual practice no longer working? And why do our standard models not seem to describe the world as accurately as they used to?

We help transform the organisation and what it does, so that it can better adapt to its future.

The backbone of this transformation is to generate new critical knowledge and to test it. We do this by combining the best of two worlds: the one of the wondering academic researcher and the one of the operational consultant.

For this reason Nextwork collects consultants and researchers who can approach each task with great curiosity and find innovative, operational solutions to difficult problems. The fact that we are a small team makes it impossible for us to use assembly line methods – and we never will. Instead, we solve individual problems that we find fascinating and intriguing.


Many companies experience an increasing demand for conversion. This sometimes puts leaders in a position of bewilderment; they ask themselves what to act on and where to begin.

In the world of academia, the process that generates a researcher’s knowledge is called an iterative process. And it is this iterative process that we are part of in the companies we work with. This means that we generate knowledge about the company and its future along with the company itself.

If modern companies are to really understand the challenges surrounding them – and to use this knowledge in their daily work – it is important that they themselves help develop these insights. This is the best way of creating the latest and most solid knowledge about an organisation.

Because of this, we adjust our measures, analyses and methods to each individual client. We do not have cookie-cutter models for tweaking your organisation; instead, we ask questions and approach the company’s problems in an open manner. This means, we can uncover the real problems and thereby find the right solutions.

Nextwork's official data charter

Understanding our digital democracy is essential in order to understand our society
Our democracy and the democratic debate is increasingly unfolding through digital platforms and spheres. Our interactions with politicians and fellow citizens predominantly takes place on social media such as Facebook and Twitter, and this is often where we form our political opinion and notion of facts. At Nextwork we collect data on a variety of public discussions on politics, societal issues, and trends to better understand the practices and dynamics of the digital democracy and to shed light on the flux of public opinion and public interactions. We collect data on said interactions, including likes, emojis and comments left on the public media pages and pages of Danish politicians.

We only collect public data
All of the data we collect has been posted in public spaces, such as open groups or public pages, and is thus publicly available. We do this through the open feeds of social media.

We only collect data from public Facebook pages
We analyse the activity and interactions on public Facebook pages through a publicly accessible API. Using the API, we can observe how aggregated segments are affiliated and what other pages they tend to like at an aggregate level.

We do not collect or process data on private matters, and we are not involved in psychographic profiling
We do not collect or analyse data from any private groups or conversations. We are not engaged in any psychological profiling of either groups or individuals. We do not hold any data that can be traced back to individuals. We only collect and work with data at an aggregate level. In consequence, we only generate insights on segments, not on individuals.

We only process public data, that we have legally obtained, and we do it with considerable experience
All of the data we use is collected by our business partner Analyse & Tal, whose gathering of data is registered with the Danish Data Protection Agency. Analyse & Tal has thirty years of experience in collecting and handling sensitive data from Statistics Denmark. 

We do not use digital scams or plug-ins in order to obtain data
We do not purchase any data from social media, and we do not use any kind of apps that collect data on pretext of providing other services.

We make data and knowledge available to others, and we openly share our findings with the world
Technical skill is required in order to collect and crunch the vast amount of public data available. In order to democratise the information and knowledge inferred from public data, and to share information and knowledge with those less technically savvy, we make our key findings available via scientific and popular publications. We have also launched an online dashboard, disseminating how the 51 million likes obtained by Danish political parties since 2014 are distributed and allocated over time.