We help organisations get a hold of the next new.
We work in an interdisciplinary field of research, consultancy and knowledge.

About us

Nextwork is a team of highly specialized consultants and academic researchers. We develop critical knowledge for leaders of Danish and international organisations and companies. And we tailor processes of change that will help securing organisations in the future. We do all this based on academic research, analyses, methods and theory.


Organisations, authorities and companies often seek our advice when their world or future is changing. They come to us with questions such as: How should we handle future challenges? Why is our usual practice no longer working? And why do our standard models not seem to describe the world as accurately as they used to?

We help transform the organisation and what it does, so that it can better adapt to its future.

The backbone of this transformation is to generate new critical knowledge and to test it. We do this by combining the best of two worlds: the one of the wondering academic researcher and the one of the operational consultant.

For this reason Nextwork collects consultants and researchers who can approach each task with great curiosity and find innovative, operational solutions to difficult problems. The fact that we are a small team makes it impossible for us to use assembly line methods – and we never will. Instead, we solve individual problems that we find fascinating and intriguing.


A lot of companies experience an increasing demand for conversion. This sometimes puts leaders in a position of bewilderment; they ask themselves what to act on and where to begin.

In the world of academia, the process that generates a researcher’s knowledge is called an iterative process. And it is this iterative process that we are part of in the companies we work with. This means that we generate knowledge about the company and its future along with the company itself.

If modern companies are to really understand the challenges surrounding them – and to use this knowledge in their daily work – it is important that they themselves help develop these insights. This is the best way of creating the latest and most solid knowledge about an organisation.

Because of this, we adjust our measures, analyses and methods to each individual client. We do not have cookie-cutter models for tweaking your organisation; instead, we ask questions and approach the company’s problems in an open manner. This means, we can uncover the real problems and thereby find the right solutions.

Who can our research help?

At Nextwork, we always seek to put new and relevant knowledge into play. We strive to achieve insights and knowledge that can bring new perspectives or show a problem from a different angle. We keep ourselves updated on the latest academic research of our fields, and we take pride in publishing books and articles based on our work.

We find that synergy is created when professional, theoretical expertise meets practical issues.

Our solutions and explanations are developed on an informed and deliberate basis. The theoretical knowledge can be validated through practical studies, which can shed some light on issues that you would never have noticed from a desk.

Because of this approach, we always welcome collaborations with academic researchers who can bring in new insights. At the same time, it is an opportunity for us to test our hypotheses, thoughts and theories on actual, practical matters.


Are you our new intern?

When is knowledge good enough for us to make a decision upon? If you are able to answer that question, you might just be our new intern.

Nextwork develop research-based knowledge for leaders of organisations and companies. We are currently looking for a curious intern with strong methodical skills. We want you to be keen on questioning your own perception of the world and interested in helping the organisations we work for.

The backbone of our work is to generate new critical knowledge and to test it. We do this by combining the best of two worlds: the one of the wondering academic researcher and the one of the operational consultant. At Nextwork we never assume; we explore.

The fact that we are a small team makes it impossible for us to use assembly line methods – and we never will. Instead, we solve individual problems that we find fascinating and intriguing.

We offer …

  • A paid internship with a monthly salary of 7.000 DKK.
  • A flexible position, which you will help form with your personal profile and academic skills.
  • A steep leaning curve that enables you to combine academic research with business consultancy.
  • A dynamic work environment with friendly and dedicated colleagues.
  • A broad range of assignments that will challenge and develop both your critical judgment and methodical toolbox.
  • The possibility to shape an ambitious company with your ideas and inputs. 

What we expect you to …

  • Have strong analytical and methodical skills; be eager to lean and to like when things move fast.
  • Be a university student. It doesn’t really matter whether you are studying humanities, business, computer science or astrophysics – or if you are a BA or Master’s student. We want you to challenge our ways of working!
  • See an internship at Nextwork as a relevant investment in your future career.
  • Have a wondering approach to the assignments.
  • Be motivated by taking responsibility, learning and personal development.
  • Dare to jump in head first.
  • Be able to balance tight deadlines with a high level of quality.

What is your next move?

We are not really interested in your ability to analyse a job ad – we want to hear about your ideas and thoughts about the world and about your ambitions. Therefore, you should send a motivated application in which you reflect upon these questions: 1) If you had your own business, what kind would it be? 2) If you were to write an academic research article, what would it be about? 3) It you could solve one problem in the world, which one would it be?

Send your application to ASAP – deadline is 09.12.2016.

If you have any questions, you are welcome to contact Line Holm Christensen: or +45 51899070. You can read more about Nextwork at

The internship stretches over five months from 1st February to 1st July 2017 and pays 7.000 DKK a month. We are flexible if you have exams during the term.

Brian Due receives academic award

Brian Due recently received the PhD award of the union Kommunikation og Sprog. The award is given every other year to “shed light on academic research with a business-relevant scope and also to reward a talented, young researcher.” We are proud to have Brian on our team!


The award was given on November 14th 2016 at Carlsberg Academy.

Read more about the prize (in Danish) at

Brian Due presents Google Glass-findings at Columbia University


Chief academic researcher at Nextwork and Assistant Professor at the University of Copenhagen, Ph.D. Brian Due, has spend the last year studying the future of wearables and their implication for social interaction.


His paper, ”Knowledge and Epistemic Incongruences in Social Interaction with Google Glass” will be presentet at the Fifth Meeting of the Language and Social Interaction Working Group (LANSI) at Columbia University on the 16th of October.

The paper deals with a participant’s use of Google Glass in social interaction with regard to object-orientation and identity; how the use of Google Glass is a private experience, which produces epistemic incongruence; and how Google Glass is a non-human participant, who occupies slots in the sequential unfolding of turns.

The program is available here:


What is a world-class university – other than just a phrase?

Universities have been the catalyst for the societal development of the century. But in our time, every university must be able to legitimize its societal role and its priorities. In order to do this, the rectorate of UCPH (University of Copenhagen) has requested an elucidation that analyses and evaluates the current communication of the 500-year-old university as well as presents recommendations about future communication. This has brought up a lot of questions: What should a modern university be? What do we mean by ‘world-class university’? And how can we work on being or becoming such a world-class university? It is only when we are able to answer these questions, that we have a solid foundation for making such an elucidation.

Read the report here (in Danish)

Can the eyesight of the Danish children comply with the demands of their school day?

How do we ensure that the eyes of the Danish kids are ready to read when they start school? Nextwork raises this question for The Synoptik Foundation in a project that brings together leading experts on vision and reading. The experts are discussing if Danish school children are being held back from learning because of undiscovered eyesight problems, for which they are currently not being tested.

The project is based on academic research, but it also creates networks and innovation across professional fields and people surrounding the Danish children. By contributing analyses, development of interdisciplinary networks, reports, contact with politicians and authorities as well as organising large conferences and workshops, we add insight and present recommendations that can benefit both living and future generations of children.

Read more (in Danish)


How can wearables change our way of spending time together?

Great expectations rest on intelligent eye technology. But how will it affect our socializing if one day everyone has a camera installed on the head? Along with The Synoptik Foundation, we have studied how the human eyesight can take form in the future and what it will mean for human interaction. Ph.D. and chief analyst Brian Due has described these challenges in a number of scholarly articles and presentations on Colombia University among others.

How can ground data create value?

All over the world, two things are inducing processes of public digitisation: A public demand for openness and a governmental desire for increased value. But value only increases if the new users learn to take full advantage of the data that was formerly inaccessible. Along with Denmark’s new Datafordeler (‘distributor of data’), we have developed stories about the opportunities of a new digitalised Denmark – but also about the patience that such a change will require.


Position and fusion into a modern NGO?

The world is changing, and so will the people trying to make it a better place need to. It is a fact that the majority of the world’s poor are now living in countries of mid level income. This increases the demand for structural influence of modern NGOs, as the systems they are fighting are getting stronger. At the same time, NGOs watch their governmental support disappear in favour of export support, national security and the fight against climate change. Nextwork has worked with IBIS in their thoughts on becoming part of Oxfam International. Through analyses and involvement in processes, we have strengthened the organisation’s approach to proactive change, and we have created a system for evaluating if change is actually improving the organisation’s results.

How do industrial companies generate organisational agility in a global market?

Responsiveness is the key to success for most modern industrial companies. But how can you create an organisational identity that leads towards better and more independent employees? Alongside with the leadership of the company Idavang we developed a modern interpretation of the company, by combining analyses of the company’s organisational development with modern branding theory. This new interpretation should serve as the company’s compass in the global future that is coming.

Our work is presented in the chapter “Ledelsesrådgivning” (“Advice for leaderships”) in the book ”Kommunikation i internationale virksomheder” (”Communication in international companies”), which was published by Samfundslitteratur in Spring 2016.


As part of our academic research, we regularly publish books, articles in both scientific and popular journals as well as in news medias. Furthermore, we often contribute to conferences. Here is a list of our publications.


Jagten på Folket (book) / Albrechtsen, Thomas; Christensen, Jesper Højberg. Gyldendal, 2017

Hillary helt helt forkert / Albrechtsen, Thomas. I:, 16.11.2016.
360 grader rundt om omnichannel / Due, Brian Lystgaard; Nielsen Tugcu, Sara; Bæk Kristensen, Jakob., 11. februar 2016.


Blind and visually impaired people navigating in public space / Due, Brian Lystgaard; Lange, Simon Bierring. 2016. Abstract from Movin,.


Big thick blending : Qualifying Service Design Thinking through behavioural methods and network granularity & extension / Due, Brian Lystgaard; Jørgensen, Tobias Bornakke. I: Working papers on interaction and communication, Vol. 2, 2016.


En systematik for ideudviklingsformater / Due, Brian Lystgaard. I: MedieKultur : Journal of media and communication research, Vol. 32, Nr. 60, 2016, s. 165-195.


Fælles orientering som ressource for idéudvikling : En single case analyse baseret på Distributed Cognition (DC) & Conversation Analysis (CA) / Due, Brian Lystgaard. I: NyS, Vol. 50, 2016, s. 86-119.


Interaktionel kommunikationsrådgivning  (book chapter) / Due, Brian Lystgaard; Gravengaard, Gitte. Kommunikation i Internationale Virksomheder. Vol. 2 Samfundslitteratur, 2016.


Møder. (book chapter) / Hassert, Liv Otto; Nielsen, Mie Femø; Nielsen, Ann Merrit Rikke; Asmuss, Birte. Kommunikation i Internationale Virksomheder. Samfundslitteratur, 2016.


Møder via video, web eller telefon (book chapter) / Hassert, Liv Otto; Nielsen, Mie Femø; Nielsen, Ann Merrit Rikke. Kommunikation i Internationale Virksomheder. Samfundslitteratur, 2016.


Teamwork (book chapter)/ Hassert, Liv Otto; Due, Brian Lystgaard. Kommunikation i Internationale Virksomheder. Samfundslitteratur, 2016.


Undersøgelsesmetoder (book chapter) / Nielsen, Mie Femø; Gravengaard, Gitte; Due, Brian Lystgaard; Nielsen, Ann Merrit Rikke; L.W Toft, Thomas. Kommunikation i Internationale virksomheder. red. / Mie Femø Nielsen; Brian Due; Thomas L.W. Toft; Gitte Gravengaard; Ann Merrit Rikke Nielsen. Vol. 2 Samfundslitteratur, 2016.


Kommunikation i Internationale Virksomheder (book) / Nielsen, Mie Femø (Editor); Due, Brian Lystgaard (Editor); LW Toft, Thomas (Editor); Gravengaard, Gitte (Editor); Nielsen, Ann Merrit Rikke (Editor). Samfundslitteratur, 2016.


The social construction of a Glasshole : Google Glass and multiactivity in social interaction / Due, Brian Lystgaard. I: PsychNology, Vol. 13, Nr. 2-3, 2016, s. 149-178.

Få dit fedeste valgfix 2016 her. / Albrechtsen, Thomas. I:, 29.12.2015.


Bekymrer de sig virkelig om os? Eunoia og moderne politisk troværdighed. / Albrechtsen, Thomas. I:, 19.12.2015.


Idéudviklingens trepartstruktur og den katalytiske funktion af kritik. / Due, Brian Lystgaard. I: Språk och interaktion, Vol. 4, Nr. 2, 2015, s. 41-62.


Co-construction of Imagination spaces – A multimodal analysis of the interactional accomplishment of imagination. / Due, Brian Lystgaard. I: CoDesign, 2015.


Seven Theses on the Future of Smart Glasses : A trend analysis of the future of smart glasses in retail. . / Due, Brian Lystgaard. Cph. : Centre of Interaction Research and Communication Design, University of Copenhagen. 2015, 35 s. Rapport. (CIRD reports of social interaction, Vol. 1(4)).


Videobased Reflection on Team and employee Interaction (The ViRTI-method). /Due, Brian Lystgaard. I: Working papers on interaction and communication, Vol. 1(3), 2015, s. 1-38.


Videobased reflection on team interaction (the ViRTI-method). / Due, Brian Lystgaard; Lange, Simon Bierring. 2015.


Kundeadfærdsprojektet. / Trærup, Johan; Due, Brian Lystgaard. 250 s.


Digital health in eye retail stores : Trends, analysis, pre-study. / Vincent, L.; Due, Brian Lystgaard., 2015. 35 s.


Kinakampen: Verden efter LEGO-krisen. / Albrechtsen, Thomas; Christensen, Jesper Højberg. I:, 28.10.2015.


1-2-3 momentum. / Albrechtsen, Thomas; Christensen, Jesper Højberg. I:, 18.06.2015.


Tre Treo’er mod Løkkes lidelser. / Albrechtsen, Thomas; Christensen, Jesper Højberg. I:, 03.06.2015.


Helles Bilka-brand. / Albrechtsen, Thomas. I:, 07.01.2015.

The future of smart glasses: An essay about challenges and possibilities with smart glasses. / Due, Brian Lystgaard. I: Working papers on interaction and communication, Vol. 1, Nr. 2, 11.2014, s. 1-21.


The sequential development of an idea in a context of rejection. / Due, Brian Lystgaard. I: Semiotica, Nr. 202, 10.2014, s. 207-240.


Et kor af korslagte arme. / Albrechtsen, Thomas; Christensen, Jesper Højberg. I:, 22.10.2014.


Google Glass har både potentialer og en lang række udfordringer. / Due, Brian Lystgaard. I: Politiken. 2014 ; 24. juli 2014.


#valueformoney på #fmdk. / Albrechtsen, Thomas; Christensen, Jesper Højberg. I:, 12.06.2014.


Ideudvikling: En multimodal tilgang til innovationens første kreative faser . (book) / Due, Brian Lystgaard. København: Samfundslitteratur, 2014. 190 s.


Is Google Glass interfering with the turn-taking system? / Due, Brian Lystgaard. 2014. Abstract from CA Day, Storbritannien.


Takt og tone for brugen af Google Glass: Don’t be a glasshole. / Due, Brian Lystgaard. 25. marts 2014. Tilgængelig fra


Visualiser jeres organisationsforandringer med storyboards. / Due, Brian Lystgaard. 19. marts 2014. Tilgængelig fra  

Hvilke forbrydere møder du til møder? / Due, Brian Lystgaard. I: Møderplus+, Nr. 4, 08.2013, s. 28-30.


Adversarial design problematiserer gamification, nudging og servicedesign : Design samfundskritisk. / Due, Brian Lystgaard. 18 juni 2013. Tilgængelig fra

Big data for pr og kommunikation. / Due, Brian Lystgaard; Munk, Timme Bisgaard. I:, 24.10.2012.


Den narrative konstruktion af en idé : En multimodal singlecase-analyse af narrativer som ressource for udvikling af nye idéer under møder. / Due, Brian Lystgaard. I: Språk och interaktion, Nr. 3, 2012, s. 45-89.


Samtalesprogets grammatik: fire fænomener og nogle metodiske overvejelser. / Steensig, Jakob; Lange, Simon Bierring; Hamann, Magnus; Brøcker, Karen Kiil; Mikkelsen, Nicholas Hedegaard; Jørgensen, Maria. I: NyS, Nr. 42, 2012, s. 10-40, 191-192.


Den sociale konstruktion af idéer : en multimodal interaktionsanalytisk undersøgelse af hvordan idéer skabes socialt via deltageres disaffilierende eller affilierende responsformater.  (Ph.D. thesis) / Due, Brian Lystgaard. Københavns Universitet, Det Humanistiske Fakultet, 2012. 315 s.


Social proof som kommunikationsstrategi. / Due, Brian Lystgaard. I:, 18.12.2012. Tilgængelig fra


Interactional functions of invoking procedure in institutional settings. / Nielsen, Mie Femø; Nielsen, Søren Beck; Gravengaard, Gitte; Due, Brian Lystgaard. I: Journal of Pragmatics, Vol. 44, Nr. 11, 25.07.2012, s. 1457-1473.

Kreativitetens DNA. / Due, Brian Lystgaard.

I:, 15.06.2011.


Rhizom-møde-modellen. / Due, Brian Lystgaard. I: Chara – Tidsskrift for Kreativitet, Spontaneitet og Læring, Vol. 1, Nr. 4, 2010, s. 493-512.


Når forretningen kommunikerer – topledelsens nye strategier (book) / Christensen, Jesper Højberg. Gyldendal 2010


Derfor er der kuk i ledernes kommunikation / Christensen, Jesper Højberg, 18. juni 2010, Væksthus for Ledelse, Available at

Strategisk udvikling af organisationens branding (bogkapitel) / Christensen, Jesper Højberg; Rosholm, Gitte. I: Historiefortælling i praktisk kommunikation. Roskilde Universitetsforlag, 2004.


Virksomhedens branding- og storytellingprocesser – Problemstillinger i strategisk kommunikation over for medarbejdere, kunder og øvrige stakeholdere (book chapter) / Christensen, Jesper Højberg. I: Når virksomheden åbner sit vindue. Samfundslitteratur 2003.


En simpel bondes død – identitet og imageproblemer i landbruget (book chapter) / Christensen, Jesper Højberg. I: Al den snak om landbrug – selvopfattelse, image og omdømme. Landbrugets Oplysnings- og Kursusvirksomhed, 2002.


Håndbog i PR og information (book) / Christensen, Jesper Højberg. Borgens Forlag, 1989.



Nextwork is a team of experts who help organisations become even sharper at what they do. Nextwork consist of a team that combines experienced and talented researchers and advisors.


Jesper Højberg Christensen

Jesper Højberg Christensen

Partner & board
+45 25 57 21 21

Thomas Albrechtsen

Thomas Albrechtsen

+45 42 46 60 33

Brian Due

Brian Due

Head of research
+45 41 56 31 56

Rikke Nielsen

Rikke Nielsen

Academic analyst
+45 28 77 33 53

Johan Trærup

Johan Trærup

+45 28 14 24 67

Michael Jensen

Michael Jensen

Business analyst
+45 53 13 68 45

Line Holm Christensen

Line Holm Christensen

Project coordinator
+45 51 89 90 70

Emil Dahl-Nielsen

Emil Dahl-Nielsen

Communication consultant
+45 42 80 20 45

Charlotte Joensen

Charlotte Joensen

Academic analyst and directional assistant
+45 28 71 25 95

Mads Hennelund

Mads Hennelund

Project manager
+45 20 86 82 73

Jacob Møller

Jacob Møller

Academic analyst
+ 45 31 41 46 48

Louise Schiøtt

Louise Schiøtt

Currently on maternity leave
+45 21 77 97 00